The Atlanta Journal-Constitution Health
Let’s face it: Americans are late to the bidet party.
Around 70% of the world doesn’t rely on toilet paper, according to Outside Magazine. Yet in the U.S., the bidet has long been seen as a foreign object. Something you’d encounter in an upscale hotel or on a European vacation. But lately? Bidets are having a very public, very cheeky moment.
Call it a post-pandemic hygiene glow-up, a response to the 2020 toilet paper panic or a newfound love of a clean bottom, but bidets are officially in the mainstream — and brands like TOTO and TUSHY are leading the charge.
“TUSHY launched nearly a decade ago, but it was during the early days of the pandemic that we saw a major cultural shift,” Jack Barry, senior brand director at TUSHY , told The Atlanta Journal-Constitution in an interview. “T
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