Replenishment planning makes sure your store or web store has the right products, at the right time, for your customers. It isn’t simply about refilling items for sale once they are sold out, but having enough stock to meet the demand without overbuying. It allows for a careful balance of stock to ensure lost sales aren’t happening, stock isn’t wasted and money isn’t wasted. It takes into account sales trends, supplier and logistics lead times, supplier reliability, and more.

When executed properly, replenishment planning improves customer satisfaction, eliminating lost sales, instead allowing for future profits. If done poorly, it results in empty shelves (lost sales), too much unsold, wasted stock (money thrown away), and ultimately more costs.

What is the purpose of replenishment pl

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