HOUSTON (KIAH) — Rice Stadium, the old, iconic stadium in Houston that has hosted a Super Bowl and a presidential address, will have a new name later this fall.

That’s because Rice University athletics will be working with a sports marketing firm to find a naming rights partner for the 75-year-old stadium.

“It is more important than ever that we continue to be creative and open-minded as we explore new ways to invest in our student-athletes and ensure that we are providing them with a best-in-class experience,” Rice athletic director Tommy McClelland said.

Rice Stadium opened in September of 1950, becoming the biggest on-campus stadium in the Southwest Conference at the time.

The stadium was also home to the Houston Oilers in the mid-1960s, and hosted Super Bowl VII in 1974 as one of f

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