We’ve all had that moment: you walk out of a juice bar and suddenly your phone is offering you 15% off protein powder. Coincidence? Not exactly. Welcome to the mildly creepy yet wildly effective world of mobile device ID targeting.

At The James Agency , our paid media team has an array of data tracking tools that show us how online consumer behavior leads to their next purchase. And hopefully, that data leads to a purchase with your brand!

Let’s break down how marketers are tracking behavior and why it actually works .

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