ALBANY, N.Y. (WWTI) - New York State has announced a pair of tourism campaigns, including one targeted towards Canada, to help drive up sagging tourism numbers.

Governor Kathy Hochul's office announced on Wednesday the launch of I Love NY's new integrated summer tourism and travel campaign. This is highlighted by two new ads running through August across New York State, and in traditional drive markets including Canada.

This features advertising across broadcast, streaming and social platforms, and showcases some of the attractions and activities available. The summer campaign also includes I Love NY's largest mobile marketing tour ever, and additional complementary travel industry efforts to promote visitation to the State's 11 different vacation regions.

The multi-layered summer touri

See Full Page