By Thomas Buckley, Bloomberg

Walt Disney Co. is expanding a program of perks for subscribers to its flagship Disney+ streaming service and adding one for Hulu customers.

The Disney+ program, which goes into effect Thursday, builds on offers that were first introduced on a one-off basis last year. Subscribers who sign-in through the Disney+ website will be able to redeem perks such as discounts on Disney resorts, free items in video games and a $10 credit at Disney Pinnacle by Dapper Labs, which sells collectible pins.

Users will be able to enter contests to win a Disney cruise and attend movie premieres like the upcoming Freakier Friday. The program includes discounts with partners like DoorDash Inc.’s food delivery app and Duolingo Inc.’s language-learning product. The perks will be av

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