This past fall, maroon and gold mixed to make green in Tempe. ASU football won 11 games in 2024, its most this century. The Sun Devils took the Big 12 Conference by storm, winning a Big 12 Championship in its inaugural season in the league, and ASU’s first outright conference championship since winning the Pac-10 in 1996.

Following back-to-back 3-9 seasons, ASU’s successful 2024 campaign on the field rejuvenated an apathetic fan base, providing a much-needed boost to local businesses in Tempe.

“It was huge,” Cactus Sports owner Troy Scoma said. “Basically, what those two-and-a-half years did (the back-to-back 3-9 seasons) was put my business in a serious financial hole. So it was really the right time that my business needed to make itself whole again.”

Scoma, who graduated from ASU wit

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