For months, pundits have decried the absence of a “Joe Rogan of the left” — an online media figure who can galvanize young men to support Democrats in the way that popular right-wing creators like Rogan, Adin Ross, and the NELK Boys have done for President Donald Trump. Now, it appears that Democratic operatives have a $20 million plan to build such a figure.

The proposal, titled “Speaking With American Men: A Strategic Plan,” from Ilyse Hogue, the former president of the abortion rights group NARAL Pro-Choice America, and John Della Volpe, polling director for the Harvard Kennedy School’s Institute of Politics, is one of several pitches floating around in Democratic policy spaces aimed at making up ground with demographics the party lost in 2024. The plan was immediately panned online

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