How a minor league ballpark revived a struggling downtown in South Carolina

For Greenville, South Carolina, Fluor Field is a field of dreams come true.

The stadium is home to the Greenville Drive, the High-A Minor League Baseball team for the Boston Red Sox, complete with a replica of Fenway Park's Green Monster — the popular nickname for its massive, left field wall.

But its big pitch is community.

"We were really embraced by the community, and then we began to learn all that a baseball team can do for a community," said Craig Brown, a former high-powered Manhattan advertising executive who built the stadium for $20 million in 2006.

Brown still owns the stadium and the team.

"Fluor Field has become the front porch of the community. In the South, the front porch is where the family gathers. That's very much how we operate the place," Brown told CBS News