Atlanta Fashion Week (ATLFW) is proud to announce the return of BMW as its Official Automotive Partner through an exclusive two-year agreement with the Atlanta Area BMW Dealers. This partnership is designed to celebrate the intersection of fashion, craftsmanship, and forward-thinking design. The renewed partnership delivers a series of bold, high-touch activations that reflect BMW’s longstanding commitment to the arts and its continued investment in reaching style-conscious audiences in one of America’s fastest-growing cultural capitals.

As ATLFW continues to position Atlanta as a global fashion hub, BMW will lead with premium lifestyle integrations that create unforgettable brand moments for both fashion lovers and automotive enthusiasts.

“BMW is more than an automotive icon—it’s a cult

See Full Page