Tommy Hilfiger and Cadillac Formula 1 Team have forged a multiyear partnership setting the fashion brand up as the team’s official apparel partner.

The Hilfiger brand, which is part of PVH Corp., is bringing its spirit of “fashiontainment” to F1 at a time when the sport’s popularity is at an all-time high. Cadillac Formula 1 Team is the first new addition since 2016, and the team intends to join the Formula 1 grid in 2026.

“Two icons. One vision. A bold new era of American motorsport,” said Tommy Hilfiger . “We’re proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1 while pushing it forward — celebrating where we come from and reimagining where we can go. As the sport’s presence around the globe continues to soar

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