Summary

Madhappy has opened its doors to the brand’s first-ever New York City flagship.

Located on Mulberry Street, the two-story outpost is home to exclusive NYC apparel capsules as well as Madhappy’s Pantry concept.

It’s hard to believe Madhappy hasn’t had a full-time outpost in New York City – until now. Marking the brand’s second flagship in the US and first permanent brick-and-mortar store in NYC, the mental health-inspired outfitter has opened its doors to its new Downtown Manhattan home.

Housed in the heart of Soho on Mulberry Street, the new Madhappy storefront was brought to life, once again, with the help of Los Angeles-based PlayLab, Inc., the creative studio also behind the brand’s first-ever full-time flagship store in Los Angeles. The two-story outpost leans into the br

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