A new lip product launch hits my inbox every three minutes—and yet, I'd argue none has maintained a cult following quite like the Summer Fridays Lip Butter Balm . Each new flavor-shade combination is somehow better than the next, the non-sticky formulas so smooth and hydrating that I (plus thousands of others) collect them like candy. The infatuation has gotten to the point where shoppers are only able to purchase three at a time on the brand's website. (That's when you know it's a hot commodity!) In short: If you're on the prowl for a new lip balm, I can't recommend Summer Fridays enough. It's the ultimate It-balm , and rest assured, the hype is well-earned.

Yes, I just declared that each flavor drop seems to get better and better, but the brand's latest launch, Pink Guava ,

See Full Page