Sephora is entering a strategic collaboration to obtain a more comprehensive view of the North American beauty landscape.

The beauty giant, a subsidiary of global retail conglomerate LVMH , is leveraging the recently expanded NielsenIQ omnishopper and digital purchases solution capabilities to gain access to NielsenIQ’s beauty panel of 250,000 consumers.

As a result, Sephora hopes to obtain detailed insights into in-store and online shopping trends and preferences across the mass drug, specialty, e-commerce and social channels.

“At Sephora, our beauty community is the heart of our business, and we are constantly seeking out forward-thinking partners to help us better serve our clients throughout their shopping journey with us,” said Ryan Oto, VP, business intelligence & an

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