Gabriela Hearst is always seeking. She’s studied Druids, ancient mythology, and groundbreaking women across time. Lately, she’s turned to the Tarot, pulling a card each morning and writing down the results. The Lovers card in the Marseille deck gave this collection its color palette: pink, green, and blue, instead of the black, white, gold, and red she typically favors. It also gave her a template for this photo shoot; in the Marseille deck, there are three figures on the Lovers card rather than the usual pair: two women and a man. Hearst did some rearranging, she’s got one woman and two men in these pictures, and more power to her.

Power women are Hearst’s clientele—she reports that tailoring is 24% of her sales. To better cater to these customers, she’s added a bespoke service at her Ma

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