COLUMBUS, Ind. – The Columbus Area Visitors Center announced Monday the results of a comprehensive brand health study conducted by nationally respected tourism research firm Longwoods International. The study, which analyzed consumer perceptions, advertising effectiveness, and the economic image of Columbus, highlights the city’s growing strength as a compelling destination and a vibrant place to live, work, and invest.

Conducted in March 2025, the research surveyed 1,000 leisure travelers across six key regional markets: Chicago, Louisville, Indianapolis, Cincinnati, St. Louis, and Detroit. The study focused on the awareness and impact of the Columbus tourism advertising campaign from April to October 2024, comparing Columbus’s image to competitors Bentonville (Arkansas) and Fort Wayne.

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