With its Samsung deal, Perplexity could be headed to the big leagues

Three years after its launch, Perplexity is still struggling to break through. A major hardware deal could change that.

On Sunday, Bloomberg reported that Samsung is in talks to integrate Perplexity’s search technology into its devices. The deal would not only preload the Perplexity app onto Samsung phones, but also embed its search features directly into Samsung’s web browser and virtual assistant, Bixby.

Back in 2023, Perplexity looked like a frontrunner in AI search—beating OpenAI and Google to the punch in crawling the live web. But the tech giants have since caught up, with ChatGPT and Gemini now offering similar capabilities. Could a high-profile partnership with Samsung be the boost Perplexity needs to reclaim its edge?

Can Perplexity find a home?

In its current form, Perplexity