Disney Jr Lets Play Campaign on GMA Includes ESPN and Bluey

The Walt Disney Co. wants to use Marvel, Mickey Mouse, ESPN and ABC News to get kids moving.

The entertainment giant is launching a multi-pronged effort that will leverage all of the company’s brands and some of its best-known intellectual property as part of what it is calling Disney Jr. Let’s Play!, which will bring activities and experiences to communities across the country, all meant to encourage kids and families to be active.

The company-wide effort was announced on ABC’s Good Morning America Wednesday. Additional Disney Jr. Let’s Play x GMA segments will run on the network morning show throughout the summer.

The Walt Disney Co. wants to use Marvel, Mickey Mouse, ESPN and ABC News to get kids moving.

The entertainment giant is launching a multi-pronged effort t