Having become one of the most sought-after sneakers for this year’s marathons, the Adizero EVO SL now lands in a new adidas campaign on Zalando that explores the silhouette’s performance and style in places other than racetracks.

Set against Paris’ bustling cityscape with locals on the go, the visuals use the tapestry of modern-day life to showcase the running shoe’s all-around adaptability. Moving from cafés to flower shops and navigating busy streets in between, they are captured in parallel as they use the Adizero’s cutting-edge technology – in particular the Lighstrike Pro Foam – to keep up the momentum of their daily commutes in the city.

Helping to illustrate the story, an accompanying lookbook layers static images of the respective campaign stars with dynamic shots of runner

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