Consumerization of health has been a key part of the discussion when it comes to patients’ wishes. To hit the mark, patients expect convenience and better understanding of their overall health using digital solutions. With over one third of US adults using apps and wearables, using devices and apps to measure themselves, the connected patient can no longer be considered a niche or the future, it’s mainstream.

A key moment that got us here was the summer of 2020, amid the Covid-19 shutdown, when the NBA tried to recoup part of its lost season by conducting its playoffs in a “bubble.” Practices and games were held in a controlled environment in Florida, the players had limited contact with anyone outside of their immediate teams, and regular testing was mandatory.

Key to maintaining this

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