Björn Ulvaeus , the Swedish ABBA singer, as well as songwriter, music producer and co-founder of Pophouse Entertainment, may be 80 years old, but he continues to be excited to create and tell stories through music and beyond. That was one of the key messages of his appearance during a Wednesday “The Future of Entertainment” session at the first-ever SXSW London , which drew a huge crowd to the hip East London neighborhood of Shoreditch.

In a wide-ranging discussion, he addressed writing a musical with the help of artificial intelligence, the London hit show featuring ABBA avatars and why his company is betting on Kiss to have success with a similar show.

Björn Ulvaeus , the Swedish ABBA singer, as well as songwriter, music producer and co-founder of Pophouse Entertainment, ma

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