In retrospect, I think one of the problems with the Duchess of Sussex’s conversations about As Ever is that she was giving interviews just weeks after As Ever’s product line sold out in under an hour. She was still reeling and figuring out what comes next. And instead of just saying “we’re figuring it out, check back later,” Meghan made a series of cryptic statements where she suggested that she was hitting pause on As Ever’s product line for the rest of the year. In her Fast Company interview , she seemed to indicate that she was “taking a step back” from resupplying As Ever’s line, and that customers should expect something in early 2026.

In her most recent COAFF podcast conversation (with Tina Knowles), Meghan said her approach to the demand for a restocked product line was: “Ju

See Full Page