SPF nation? A new survey shows we’re failing at skin protection, unless we’re on vacation.

The poll of 2,000 U.S. adults revealed less than half (41%) wear sunscreen more than 60 days of the year — a majority only wear it for less than a fifth of the entire calendar year.

Thirteen percent don’t typically wear sunscreen at all.

Yet seven in 10 claimed having a good suncare routine is important to them.

The source of the discrepancy might be based on whether people are on vacation. 4

Four in 10 take better care of their skin when they’re traveling than when they’re at home, and nearly half (48%) said sunscreen is the first product they incorporate into vacation skincare routines.

Commissioned by Melanoma Research Alliance and conducted by Talker Research, the study found why it’s

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