Images courtesy of the Fifth Avenue Association

Fifth Avenue will soon bloom with thousands of vibrant roses, including a unique new variety created to celebrate the iconic retail corridor’s 200th anniversary . On June 11, the Fifth Avenue Association will kick off Fifth Avenue Blooms , a month-long floral makeover of the avenue between 51st and 58th Streets, running through July 6. The display will feature 16 planters with 400 rose plants, totaling roughly 2,500 to 4,000 individual stems, including the one-of-a-kind variety created specifically for the avenue’s birthday, all beautifying the streetscape and providing a perfect backdrop for photos.

Called the “Fifth Avenue Rose,” the new flower produces deep magenta-purple blossoms and releases a bold fragrance with notes of cinnamon,

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