In the current economic environment, where tariffs are being discussed, proposed, or implemented, with potential impact on many industries, companies are feeling pressure to rethink or adjust their pricing strategies. Companies might contemplate adjusting their prices to account for increasing cost structures and changing supply chains. Recent days have seen global and domestic producers and retailers across industries announce current or planned price increases as a direct response to the tariffs announced by the Trump administration. [1]

While businesses, of course, should continue to pursue their own objectives and profit goals, they must ensure that in changing their prices, and in their conduct and communications surrounding potential price increases, they do not violate the antitru

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