True Religion has promoted executives Kristen D’Arcy and Tina Blake to support the growth of its digital and women’s businesses and meet the company’s goal of achieving $1 billion in sales in a few years.

D’Arcy has been promoted to chief marketing officer and head of digital growth, which company officials said was a new position. D’Arcy has served as chief marketing officer since 2023, when she became the first and only person in the company to hold that title.

“In addition to overseeing all marketing efforts, Kristen now runs True Religion ’s e-commerce business, the brand’s biggest growth driver, which is slated to represent nearly 50 percent of the business by the end of this year and will continue to grow double digits year over year,” the company indicated in a statement. Three

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