Shoe Carnival Inc. announced a banner switch initiative in September 2024 to convert some of its footwear stores to another brand it owns called Shoe Station.

The brand change is going so well that the company controlled by former Jacksonville Jaguars owner Wayne Weaver is expanding it, planning to convert most of its Shoe Carnival stores to Shoe Station.

At the end of its first quarter May 3, the company had 334 Shoe Carnival stores, 67 Shoe Station stores and 28 under another brand it owns called Rogan’s.

Its plan now is to have 120 of its stores operating as Shoe Station by the end of this fiscal year and 80% of its stores under that brand by March 2027.

That’s up from its plan announced just two months earlier to have 51% of its stores under the Shoe Station banner.

Shoe Carnival

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