Whether it’s picking out a new brunch spot or deciding which pants to buy next, the influencer economy has cemented itself as a powerhouse in consumer decision-making—and copy-trading app Dub believes the stock market is next.

Founded in 2021 out of CEO Steven Wang’s Harvard dorm room, the retail investment platform launched from stealth in February last year and has since amassed more than 1 million users.

“Especially during times of volatility like this, people need more help than ever to navigate how to invest,” Wang says. “People are seeing us as a trusted source to be able to find experts who guide them on how to invest and let them sort of do the hard work for you.”

After witnessing the impact of social media and investing through the infamous GameStop short squeeze in 2021, the 2

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