By Alicia Wallace, CNN
(CNN) — Last June, after almost a full year on the job hunt, Jordan Williams landed a role at a high-growth, United Kingdom-based outdoor apparel brand that was looking to build out its US operations.
Passenger Clothing was well-positioned for expansion: The company landed orders with REI, Scheels and others, and Williams, an outdoor industry veteran, was excited for the ride.
Until April.
“Upon Liberation Day,” Williams said, nodding to the moniker President Donald Trump assigned to his blowout tariff announcement on April 2 , “I was liberated from employment.”
Overnight, the US went from being Passenger’s biggest potential growth driver to its biggest existential threat. For every $1 million of recycled fabrics, organic clothing and other products that land