At a moment when it seems like every other TV news anchor is starting a digital venture, podcast or YouTube channel, Katie Couric has a few words of advice. The former CBS Evening News and NBC Today show anchor launched Katie Couric Media in 2017 with a newsletter, and it now has a staff of nearly 50 producing podcasts, social video content and more.

Couric spoke with The Hollywood Reporter as she looks to expand her entertainment business with the launch of Barolo Films (it’s named after an inside joke with her husband), which will develop and produce documentaries, unscripted and scripted entertainment, with a comedy adaptation of her 2021 memoir Going There already in development at Disney’s 20th Television.

At a moment when it seems like every other TV news anchor is starti

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