As America continues to deal with the ripple effects of President Trump’s aggressive tariff policies, the weight of economic uncertainty presses down on households from coast to coast. Grocery bills have swelled as imported goods become more expensive, forcing families to rethink weekly budgets.
As though to confirm the trend, Mick Beekhuizen, the CEO of Campbell, one of America’s leading food brands, has revealed a massive spike in the sales of its soups as most households now seem to be cutting back on their spending by putting priority on home-cooked meals, bringing home cooking to an all-time high.
Campbell’s CEO says American consumers are now thrifty in their spending
During the company’s third-quarter earnings call on Monday, June 2, Beekhuizen highlighted the impact of current e