Another New York store is on the way for Ulla Johnson, this one uptown on Madison Avenue. It’s been a long time coming for this native New Yorker; her Bleecker Street store opened in 2017 and LA followed in 2023, but slow and steady has always been the Ulla Johnson way. If you haven’t been paying attention you might’ve missed the fact that she’s become one of American fashion’s biggest success stories: She’s not just a maker of pretty frocks.

This resort lookbook, shot on location in Paris, is testament to that. At a showroom appointment Johnson said, “I do care a lot about continuing this narrative of a woman on the move. I am that. But it’s especially true in this delivery which is one that touches so many seasons,” from October to May.

As has become her custom, Johnson collaborated wi

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