Most Influencers Use AI to Create Content but Consumers Are Skeptical

The vast majority of influencers are using artificial intelligence but consumers want influencers to be transparent about how the technology is being used, according to new research commissioned by survey company Typeform.

Typeform’s report is based on a survey of 1,300 creators, marketers, and consumers. Typeform targeted the survey towards B2B creators with a LinkedIn presence and a connection with marketing, including Corporate Natalie, Jayde Powell, and Gabriel Gomez. Typeform also pushed the survey out to its community and the broader LinkedIn community.

As AI tools become more sophisticated and ingrained into the creator economy, influencers, marketers, and consumers must get on the same page about its use.