Amy Schromm on behalf of Nom Nom

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Kristin Chenoweth has once again taken on the role of a good witch with a musical flourish—this time in a delightful new commercial series for the fresh-frozen dog food brand Nom Nom. As “The Enrichment Witch,” she’ll be popping onto your TV and other screens to spread the word about making your pup’s mealtimes a little more magical via flavors, smells, food puzzles, and treat-dispensing toys.

Co-starring a dog named Rufus and a well-meaning but clueless dog owner named Tom, the campaign is funny and endearing. While shooting in Nashville, Kristin had a hunch they were “on to something good” when she saw how much the crew was laughing a

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