A new survey from Walmart indicates that consumers are becoming increasingly comfortable with using artificial intelligence tools.

The new Walmart "Retail Rewired Report" reveals that the trust gap between AI -based recommendations and influencer endorsements is much smaller than may have been anticipated: More than one-in-four (27%) surveyed consumers prefer AI suggestions to those from social media influencers (24%), which Walmart says signals a turning point for AI.

The preference for AI suggestions was most pronounced among the respondent subsets of earning $100,000 or more per year (40% AI/23% social media influencers), males (36% AI/23% social media influencers), Gen X (32% AI/20% social media influencers) and parents (39% AI/30% social media influencers).

Remaining

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