Get ready for a 'Martha Girl Summer,' with Pinterest searches up 2,889 per cent for the lifestyle maven

It’s been 49 years since Martha Stewart left Wall Street, and the lifestyle maven is as influential as ever. According to the 2025 Pinterest Summer Report , the “Martha Stewart aesthetic” is poised to take over, with searches up 2,889 per cent on the platform. From her vegetable garden (+72 per cent) to dinner recipes (+45 per cent) and chicken coop (+22 per cent), Stewart continues to inspire. Article content

“It’s going to be a Martha Girl Summer,” the Martha Stewart Instagram account posted. “As we’ve seen, our founder is influencing the influencers, with many embracing her iconic lifestyle by throwing dinner parties, cultivating home-grown produce and raising backyard chicke

See Full Page