It’s been 49 years since Martha Stewart left Wall Street, and the lifestyle maven is as influential as ever. According to the 2025 Pinterest Summer Report , the “Martha Stewart aesthetic” is poised to take over, with searches up 2,889 per cent on the platform. From her vegetable garden (+72 per cent) to dinner recipes (+45 per cent) and chicken coop (+22 per cent), Stewart continues to inspire.

“It’s going to be a Martha Girl Summer,” the Martha Stewart Instagram account posted. “As we’ve seen, our founder is influencing the influencers, with many embracing her iconic lifestyle by throwing dinner parties, cultivating home-grown produce and raising backyard chickens.”

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The nearly three-thousand-fold increase includes Stewart-specific search terms, such as “Martha

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