She’s coming clean.

In 2019, Gwen Whiting sold The Laundress — the luxury laundry and home care brand she co-founded — to Unilever for a reported $100 million. 7

Now, after waiting out an agonizing five-year non-compete, non-disparagement agreement, the 49-year-old has launched a new company — The Fill — devoted to cleaning and community, and she’s opening up about the regrettable Unilever deal.

“The value proposition was, ‘[Unilever is] a business that cares about sustainability,’ and I really drank the Kool-Aid, I really believed that I was sending my baby to college,” Whiting told NYNext. “Unfortunately, that was not the experience that I had.”

Under the watch of Whiting and her co-founder, Lindsey Boyd, The Laundress had scaled deliberately. Once owned by Unilever, the company

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