Circle K has revealed its first work from new global agency of record Grey, making public a relationship that kicked off earlier this year.

The partnership follows a competitive review involving nine agencies that began in April 2024 and culminated in January 2025. According to research firm COMvergence, Circle K invested an estimated $36 million in U.S. marketing in 2024.

According to Amy Hendricks, director of marketing at Alimentation Couche-Tard Inc./Circle K, it’s the first time the entire organization has worked with a single agency. She added that the goal of the relationship is “strengthening our brand, focusing our message, [and] having a very unified front.”

“Circle K Makes Your Day,” a new global brand platform that launched in North America this month, aims to achieve that b

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