ROANOKE, Va. (WDBJ) - Melrose Plaza , Roanoke’s new neighborhood center, is gearing up to celebrate its grand opening Thursday, July 31, according to officials.

Led by Goodwill Industries of the Valleys , the grand opening event will feature a ribbon-cutting ceremony, a tribute to Roanoke’s rich Black history and a “renewed promise to build opportunity where it’s most needed”.

“Nestled in the ceiling of the lobby at Melrose Plaza is a Sankofa bird – a symbol of going back to get what has been left behind,” said Richmond Vincent, president and CEO of Goodwill Industries of the Valleys.

“This symbolism is woven into the very fabric of Melrose Plaza – a catalyst for change that is transforming Northwest Roanoke and bringing Goodwill’s mission to eliminate poverty to life.”

Melrose Pla

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