A coordinated campaign used bogus social media accounts to amplify backlash against Target after the company scaled back its Diversity, Equity and Inclusion initiatives, according to a blockbuster report.
An analysis by Israeli tech firm Cyabra found that nearly a third of the social media accounts driving outrage over the retail giant’s policy change were fake.
The Minneapolis-based retailert announced it would roll back its controversial initiatives — which had drawn scorn from conservatives for touting items such as tuck-friendly bathing suits — after President Trump returned to the White House on Jan. 20.
Cyabra reviewed thousands of posts on Elon Musk-owned X, formerly Twitter, from Jan. 1 to April 21 and discovered that 27% of the accounts were inauthentic — many of which pla