Robb Report
“It wasn’t our intention to own a watch brand—ever,” says , the co-CEO of the newly relaunched Danish-Swiss watchmaking brand Urban Jürgensen, referring to himself and his father, Andrew, a silent co-owner. Neither has a business background in horology. Alex (pictured, right) has worked in fashion, marketing, and media and was decked in head-to-toe Thom Browne when Robb Report met him in Geneva in April. Andrew, meanwhile, is president of the financial-services juggernaut Guggenheim Partners. But together, with master and co-CEO they are breathing new life into the enterprise founded in Copenhagen over two and a half centuries ago and now based in Bienne, Switzerland.
Andrew is a longtime collector. “My father started collecting Urban Jürgensen in the late ’90s and has always loved it,”