Urban Jürgensen, a Scandinavian watch brand with a history dating back more than 250 years, is now being revived thanks to a partnership between an American-based finance family and independent watchmaker Kari Voutilainen.

Its first three watches were officially launched today in Los Angeles—the result of three-and-a-half years of research and development. The timepieces range in price from about $125,000 to more than $400,000 and are marketed under the slogan, “Time well spent.”

“We are bringing expert Swiss watchmaking and exquisite craftsmanship together with the Scandinavian heritage of the brand so people can appreciate it all in a modern way,” says Alex Rosenfield, who co-owns the brand with his father, Andy, and Voutilainen.

Alex’s background is in fashion and beauty marketing, a

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