For years, Kyle Busch was synonymous with M&M’s, earning the nickname “Candyman” as he piloted the iconic #18 Toyota adorned with the colorful candy brand. But when their departure was announced from NASCAR after over 3 decades, it marked the end of an era for Busch’s sponsorship and his career at Joe Gibbs Racing. It seems after signing his contract extension with Richard Childress Racing, Kyle Busch had a new partner on board.
Now, Busch has embarked on a new chapter by partnering with Anheuser-Busch’s latest venture, Phorm Energy. This collaboration marks Busch’s return to the energy drink market, following the closure of his own brand, Rowdy Energy, in early 2024. Phorm Energy, developed in partnership with 1st Phorm and UFC President Dana White, aims to establish itself as a major pl