SATURDAY AM: Refresh for more and chart …. One of the most intriguing yet mindboggling dynamics in moviegoing is that which prevents audiences from getting off the couch, even when the word of mouth out there is great on a movie.

Such is the dilemma this morning for Lionsgate ‘s John Wick off-shoot Ballerina which won’t budge from its industry $25.5M projection even after an A- CinemaScore, one of the best in the Wick franchise. Lionsgate is seeing the movie in the $25.5M-$27.5M range. While that grade for the Len Wiseman directed movie is under the franchise’s best in show, John Wick: Chapter 4 ‘s A, it’s well above the original John Wick ‘s B, and in the same great company as John Wick 2 & 3 which also nabbed A-s. Friday for the Ana de Armas movie was $10.65M

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