Casablanca's New Paris Store Has a Marble Tennis Court and Buzzy Color

Watch out Paris , there’s a youthquake rattling one of the city’s oldest shopping streets.

Casablanca has opened its first stand-alone store at 64 Rue du Faubourg Saint-Honoré , and is shaking up the neighborhood with a colorful, youthful energy and interiors inspired by ancient Greece, Japan and the game of tennis.

The store is located across from the British embassy and its retail neighbors include Comme des Garçons and Hermès .

“It’s the old-school end of the street, and that’s part of the reason why we chose the location. We wanted a true luxury address for one of the youngest luxury brands,” said Frederick Lukoff , Casablanca ’s chief executive officer.

Casablanca was founded in 2018, and 85 percent of Casablanca customers are under the age of 32, according to Lukoff