Tom Brady’s post-football career has been as methodical as his two-minute drill, and arguably more lucrative. The seven-time Super Bowl champion has systematically built a business empire spanning wellness (TB12), apparel (Brady Brand), and media (Religion of Sports), among other things, along with ownership stakes in the Las Vegas Raiders and Birmingham City FC.

And then, of course, there’s the 10-year, $375 million deal he signed in 2024 to serve as lead NFL analyst for Fox Sports.

Now he’s adding another vertical to his portfolio: organic snacks.

GOAT Gummies, Brady’s latest venture, launched this week exclusively with instant-delivery company Gopuff. The organic, vegan gummies represent Brady’s characteristic obsession with optimization—this time applied to what he calls “better for

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