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The Mississippi Aquarium launched a billboard campaign featuring their beavers, playing off the arrival of Buc-ee's, a Texas-based travel center known for its beaver mascot.

The aquarium's billboards highlight their own beavers, Elvis, B.B., and King, and playfully acknowledge Buc-ee's reputation for clean restrooms.

The campaign aims to attract visitors to the aquarium and celebrate the community excitement surrounding the new Buc-ee's.

Buc-ee isn't the only beaver flashing motorists on the interstate these days.

A new billboard by the Mississippi Aquarium is putting one of its animals in the spotlight, taking its cue from the billboards advertising the new Buc-ee's Travel Center opening Monday, June 9, in Pass Christian.

Buc-ee is the beaver mascot for the Texas

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