“Honestly, I don’t even remember the 2014 situation. It just seems like it’s asking a lot of the employees. Why’s it on us?” — Gen Z Market Basket employee, June 2025

Ten years ago, Market Basket—a New England-based grocery chain—became a national symbol of grassroots worker solidarity. Thousands of nonunion employees staged a dramatic walkout to protest the ousting of their CEO, Arthur T. Demoulas. Customers followed suit, boycotting stores. Shelves emptied. The message was clear: people, not just profits, mattered. And it worked. Demoulas was reinstated, and Market Basket’s culture of loyalty was hailed as a case study in bottom-up leadership.

Now, in 2025, Demoulas has been placed on administrative leave, and tensions are beginning to stir again. But something feels different. The ene

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