Consumers are increasingly using podcasts as sources of entertainment and information, and retailers can capitalize on this trend.

According to data from the Edison Research 2025 Infinite Dial study, 55% of U.S. consumers 12 and up watched or listened to a podcast in the past month and 40% watched or listened in the past week. Both of these figures were up significantly from 2024.

Podcasts have become a mainstream media channel, and retailers should investigate how they can tap into their appeal as part of their marketing and CRM efforts. Here are three suggestions for how retailers can tap into consumers’ increasing love of podcasts.

Copy them

The basic podcast format is very simple. A host or hosts interview knowledgeable people on topics of interest. Many podcasts are focused on ret

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